For Ladbrokes, the Champions League final between Arsenal and Barcelona has become the biggest betting event in European football history. Over £30 million were wagered on the outcome of the match around the world.

In addition to this event, bookmarkers said that the turnover of last weekend’s English and Scottish Cup finals has raised over 50 percent, and for the first time ever, the bets taken online were as many as the ones taken over the counter.

According to a spokesperson: “Sports betting and specially football betting have rocketed in the last years. It has become a worldwide leisure activity. There has occurred a phenomenal shift causing money to be wagered with fifty percent of the online market being purely of football.

The incredible coverage and publicity that the Champions League generates, is making it easier for people all over the world, to turn in and the giant interest in the final gives us a foretaste of how big the World Cup starting next month will be.”